Why Leadership Development Isn't Changing Behavior And What to Do Instead

  • Thursday, July 23, 2026
  • 12:00 PM - 1:15 PM
  • Virtual via Zoom

Registration

  • For members of FL ATD chapters.

Register

Why Leadership Development Isn't Changing behavior (And What to Do Instead)

In this virtual workshop, you will learn how design leadership experiences that turn knowledge into performance.


Date: Thursday, July 23, 2026

Time: 12:00 - 1:15 PM ET

Location: Virtual. The Zoom link will be provided after you register.

Speaker: Jared Forman, MA, CPTD, Founder of AdaptIncrease

Organizations invest heavily in leadership development - yet many still struggle to see consistent behavior change in the moments that matter most: coaching conversations, performance feedback, and team accountability. Across industries, a consistent pattern is emerging: leaders often know what to do but struggle to execute effectively under real-world pressure.

This session explores the gap between leadership knowledge and actual behavior, and why traditional development approaches often fail to translate into performance. Through highly interactive exercises and real-world scenarios, participants will analyze leadership conversations, identify the behavioral patterns that drive outcomes, and learn practical ways to build capability  - not just awareness.

Attendees will leave with simple, actionable approaches to improve leadership effectiveness, strengthen coaching conversations, and create development experiences that lead to measurable behavior change.

Learning Objectives - Participants will be able to:
  • Explain why leadership development often fails to translate into behavior change
  • Identify key behavioral patterns that influence outcomes in leadership conversations
  • Recognize early indicators of performance issues before they appear in business metrics
  • Apply practical techniques to strengthen coaching, feedback, and accountability conversations
  • Design simple, experiential approaches that build leadership capability within their organizations

About our Presenter:

Jared Forman, MA, CPTD, is the founder of AdaptIncrease and a learning and performance strategist focused on helping organizations strengthen leadership effectiveness and improve real-world execution.

His work centers on a challenge many organizations face: people often know what to do but struggle to apply it consistently in high-stakes moments such as coaching conversations, performance feedback, and accountability discussions.

Drawing on experience across leadership development, instructional technology, performance improvement, and workforce capability, Jared helps organizations move beyond training participation toward practical behavior change and performance outcomes.

Jared holds a Master’s degree in Instructional Technology from Nova Southeastern University and is a Certified Professional in Talent Development (CPTD). He is also a recipient of the 2019 Champions of Learning Gold Award.

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